Sustainability and usability are crucial in designing our medicines and their packaging, which deliver value to patients while reducing our environmental footprint.
Our evolving packaging designs shift the paradigm of pharmaceutical packaging, embedding innovative packaging features that focus on package size, recyclability, sustainability and waste. This design does not just reduce the environmental footprint of the packaging; it also aims to enhance the patient experience and increase medication adherence.
Packaging ecodesign approach
In creating the best possible packaging, we need to take into account several aspects, including compliance with regulations, on-pack labelling requirements, industrialization constraints and measures to combat falsified or counterfeited drugs. We aim at transforming the packaging experience through differentiated, innovative, patient-centric and more environmentally sustainable packaging designs.
As some of our medicines are self-administered by people living with severe diseases – such as rheumatoid arthritis or Parkinson’s disease – the distinct patients’ needs must be considered carefully. By consulting patients and patient representatives, we collaboratively develop best-in-class package designs that meet the patients’ needs while removing industrialization and supply inefficiencies.
Our approach to patient-centric and sustainable packaging is the combination between the unboxing experience and the ecodesign pillars:
The use of those eight pillars demonstrates the shift in UCB packaging design approach, which is giving greater importance to sustainable design and materials.
